The Institute of Lung Care and Research (ILCR) operates under the Hindusthan Educational and Charitable Trust (HECT) and provides comprehensive healthcare services for lung-related ailments through both outpatient and inpatient facilities. As part of a significant corporate restructuring, the institution required a brand refresh to reflect its evolving vision while maintaining the recognizable elements of its previous identity.
 

The rebranding process carefully preserved the essence of the original logo, which depicted a pair of lungs cradled within protective hands—an emblem of care, expertise, and commitment to pulmonary health. This symbol was refined with a modernized color palette that enhances visual clarity and resonates with the field of medical research and patient care. The original typeface was replaced with a clean, contemporary font that improves legibility while exuding professionalism and trustworthiness.
 

Beyond the logo, the new brand identity was extended to business cards, office stationery, and other corporate materials, ensuring a seamless and professional visual presence. The refreshed branding establishes a balance between medical precision and warmth, reinforcing ILCR’s dedication to cutting-edge lung care, scientific research, and compassionate patient support.
 

The entire branding initiative was meticulously developed using industry-standard design tools, including Adobe Illustrator, Photoshop, and InDesign, ensuring consistency, precision, and a refined aesthetic across all materials. Every design decision was made to strengthen ILCR’s credibility as a leading institution in pulmonary health, aligning with its mission to advance medical research and provide superior healthcare solutions.